Another common error is the fool's gold being sold by the so called web page designer. Any one can go into a hardware store and purchase a power saw, but only the skilled carpenter will cut a straight edge. Web page design is similar in that a twelve year old or any graphic artist can claim to be a Web Page Designer, but only those with a skill for on-line marketing can create a page that will perform to the full potential. Since 95% of the pages on-line fall under the amateur category it is easy to mistaken the wrong for the right. Even some of the largest companies and most experience traditional marketing minds have established a web presence that is counterproductive to the on-line culture. This makes it even harder to differentiate the right from the wrong. Lesson number one; the web is not the place to force time consuming graphics or audio and bells and whistles, it is the place for human interaction.
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